Research from
the Easy Voter Guide Project

The work of the Easy Voter Guide Project is based upon the results of a nonpartisan effort begun in 1994 that used community-based market research to delve beneath the familiar approaches to addressing low voter turnout.

Click on the links below to download PDF documents highlighting our research:

• Case Study: A Community Based Approach to Increasing Voter Turnout
  A comprehensive six-page summary of our original research results, with a discussion of the Easy Voter Guide and www.easyvoter.org.
  
  
• Easy Voter Guide: A community-driven design process
  A one-page summary of how our research has influenced the work of the Easy Voter Guide Project.

Click on the link below read our online report:

• Fall 1996 Election Study

The complete online report of our study of the Easy Voter Guide Project's approach to increasing voter turnout. Read how voter turnout among adult school students increased to 70% versus the norm of 35-36% among this demographic segment.