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Submission Guidelines for
Western/Pacific LINCS
Partners and Affiliates

All content and graphics should be sent to Maxine Ferman with a cc: to Paul Heavenridge. Hard copies can be sent to us here:

Western/Pacific LINCS
1394 Park Avenue
Emeryville, CA 94608
Fax: 510 658 2755 (please fax no more than a few pages; if you have more, call first or send hard copies instead)

1. Send Text and Graphics in Appropriate Formats. This point cannot be stressed enough; please send your files according to the following specifications for easiest creation and maintenance of your site:

a. Text. Text for large amounts of content (e.g., more than one paragraph) should be sent as a word-processing document, ideally Microsoft Word (versions up to Word 98), though WordPerfect is acceptable. This document can be sent either by email (as an attached document) or on disk or cd. Small amounts of text (e.g., changing a few words or a line at a time) may be sent in the body of an email, not as an attached document. Important: do not send large amounts of text in the body of an email–it is very hard to convert to HTML (the language Web sites are built in). Please do not include any special formatting in the Word document such as tabs, columns, text in all caps, bulleted or numbered lists, headers/footers, embedded images, etc.

If you want special formatting, please let us know by including an instruction to us in the document, and make reference to it when you email the file(s). If you must include special formatting in your document, we will probably have to post it on your site in Adobe Acrobat format, which is the preferred way of making such files on the Web easy to view and download for users.

Please make sure the text has been proofread and is accurate. We do read the content and are pretty good at catching things, but we're not perfect, so please help us out as much as possible.

b. Graphics. Graphics may be sent a few different ways. If you have digital files (e.g., photos from a digital camera or photos or other graphics, such as a logo, that have already been scanned into the computer), you may email them as attached files or send them on a disk or cd. We prefer that these files be in either JPEG or BMP format, though GIF may also be fine. If you're not sure what format your files are, contact us and we'll try to help you figure it out.

If you have only hard copies, such as a photo or a logo that is printed on a business card or letterhead, for example, you may send those as is, and we will scan them here. Please make sure they're in good condition.

If you have special requests for original graphics, please let us know, and we will discuss the project with you to see if it's feasible.

2. Sending Hyperlinks. When you want to include links (including email addresses and links to other Web sites) in your Web pages, please make sure you send the complete link, including the "http://" at the beginning, and make sure the link works before you send it. Helpful hint: to make your links foolproof, load the site you want to link to into your browser, select the Web address as it appears in the location bar of your browser, copy the address and then paste it into your Word document or email message body. Presto!

3. Update, Update, Update. We've saved the best for last here. It is crucial that you keep your site current, including things like making sure contacts in your organization are current on the Web site, so that email addresses work correctly. If you have a What's New or Calendar page on your site, please make sure the items on those pages are up to date. The point person should be going through the site at least once a month to make sure everything is correct and current.

When making updates, please let us know the address of the page you want updated, such as "" This makes it easy for us to find the right page and update it quickly.

Helpful hint: We can talk with you about timelines. Typically it takes us a few days to a week to make updates, but if you mark your email "URGENT," we will try to get it updated within a day or two. We'll let you know if we can't.

That's it! If you have any questions at all, please call us at 510 658-4630 or email us, and we'll be happy to answer any questions.