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Brainstorming is a free form process that taps into the creative potential of a group through the association of ideas. It's like hitting two or three pool balls consecutively. One idea stimulates another spontaneously.

Brainstorming procedures:

  • List all ideas
  • Do not judge or evaluate ideas at the time
  • Do not discuss ideas
  • Welcome "Blue Sky" ideas
  • Include repeated ideas
  • Encourage quantity
  • Allow enough time

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